Seamless integrations with other business systems enhance the efficiency and flexibility of brand and digital asset management, information flows, and publishing automation. Integrations ensure that marketing information and assets are always up-to-date across different channels, improve workflows and processes, and optimize asset and value streams. This leads to better operational efficiency and a competitive edge.
Integration opportunities:
CRM (Customer Relationship Management) Integrations
HubSpot, Microsoft Dynamics, Salesforce
• Description: Integrating with CRM systems allows for the combination of marketing materials and customer data. For example, sales teams can easily access marketing materials stored in Gredi Content HUB directly from their CRM platform.
• Benefit: Improves the efficiency of sales teams and ensures that all marketing materials are always up-to-date and easily accessible.
ERP (Enterprise Resource Planning) Integrations
SAP, Oracle, NetSuite
• Description: Integrating with ERP systems enables the management of metadata/product data and marketing materials as a unified process. For example, product data updates in the ERP system can automatically synchronize with the Gredi Content HUB platform.
• Benefit: Ensures all product/metadata is current and consistent across all systems, reducing errors and improving processes.
PIM (Product Information Management) Integrations
Akeneo, inRiver, Salsify
• Description: PIM integration allows centralized management and distribution of product information across channels. Gredi Content HUB can use PIM systems as a source for product data, dynamically incorporating them into marketing materials.
• Benefit: Enhances product information management and distribution, supporting multichannel marketing and commerce with consistent brand control.
CMS (Content Management System) Integrations
WordPress, Drupal, Adobe Experience Manager
• Description: Integrating with CMS systems makes it easy to use marketing materials for creating and managing websites and other digital content. Assets stored in Gredi Content HUB, such as images and videos, are directly accessible on CMS platforms.
• Benefit: Improves the management and publishing of websites and other digital content, streamlining marketing processes.
User Management Integrations
SSO (Single Sign-On), IAM (Identity and Access Management)
• Description: Integrations with user management systems enable unified login and access control. Users can log into the Gredi Content HUB platform with the same credentials they use for other company systems.
• Benefit: Enhances security and user experience while reducing the IT department’s workload related to user management.
Social Media Integrations
Facebook, Instagram, Twitter, LinkedIn
• Description: Integrating Gredi Content HUB with social media platforms allows for the sharing and publishing of assets directly from the platform to various social media channels.
• Benefit: Streamlines social media marketing and ensures brand consistency across all channels.
Analytics and Reporting System Integrations
Google Analytics, Adobe Analytics, Power BI
• Description: Integrating with analytics and reporting systems enables tracking the usage and performance of assets. Gredi Content HUB can gather information about asset usage and analyze user behavior.
• Benefit: Improves asset management and optimization, supporting data-driven decision-making.
CDN (Content Delivery Network) Integrations
Cloudflare, Amazon CloudFront, Akamai
• Description: CDN integrations improve the speed and accessibility of asset delivery on a global scale. Gredi Content HUB can leverage CDN networks to ensure assets are loaded quickly and reliably around the world.
• Benefit: Enhances user experience, optimizes assets, improves accessibility, and reduces latency—especially important for visual and large-sized files.
SYNKKA integration
• Description: Gredi Content HUB integrates directly with the GS1 SYNKKA service, enabling automatic updates and management of product images and information directly within the platform. This ensures that all assets and product data remain up-to-date and seamlessly synchronized with marketing channels.
• Benefits: The SYNKKA integration saves time and reduces errors in managing product images and information, allowing you to focus on growing your business. Automatic synchronization ensures that assets and product data are always current and accurate across all channels.
Asset Delivery Across Different Channels
Email, websites, mobile applications, social media channels
• Description: The ability to publish and deliver assets to various marketing and communication channels directly from the Gredi Content HUB platform.
• Benefit: Improves the management of marketing campaigns and ensures consistency of assets across all channels.
